Tech for Business: What Successful Businesses Are Using?

Webuters Technologies
6 min readJul 13, 2021

A successful business does not only involve good sales or good profits. It is a cumulative effort of the whole organization that plays a deciding role in whether a business will be successful or not.

In this age and market where competition just keeps on growing, a company needs to find an edge to stay ahead in the game. The edge may be in marketing, increasing productivity, improving financials or even better decision making.

Why to include technology in your business?

Since, our goal is stay ahead in the game what better way can one think of rather than including technology in it. The way technology has developed, you can use it as per your needs or demands. Here is an example to prove my point:

There is cake shop in my locality and it was doing pretty well. Being an old shop the owner was well known. So he had good enough sales, but also limited to the locality. On giving some thought he hired a company to create an online store of his cake shop. The result being his sales doubled within a month, but his working staff still inefficient. So he made use of a tool to keep a track of his production capacities and thereby he was able to manage it as well.

Above example clearly illustrates the reasons to integrate technology in your business.

Better Sales, quality, productivity and what not.

Tools that successful Businesses are using to Grow

· Communication tools

Communication is important to understand the client’s needs, as well as proper communication among the team members is necessary to ensure smooth delivery of the project. Even if communication breaks at any one point, the whole company suffers.

Using tools like Skype, Zoom or Microsoft teams ensures easy communication. These tools also you give you the freedom to communicate from any place at any time with anyone. These tools also provide you with the option to conduct a meeting which can include your whole team as well as the client in case of any hindrances.

If your company lacks proper communication you can integrate technology by using the above tools, thereby increasing the productivity of your business.

· Employee / Project Management Tools

Employee management tools can be used by the employer to track the time a particular employee has worked and his progress. It can be used to track the amount of time spent on a particular task. As well as to track the project progress.

A successful business needs to be time efficient. With so much going on a in a company it becomes hard to keep a track of the amount of time an employer works or the amount of time spent on a particular project or task. If the time can be monitored, it is possible to make changes in the strategy to better utilise the time.

To conclude, it is better to use Project management system software which can keep a track of the time thereby giving you the privilege to make changes in that particular way.

· Cloud- based solutions

A cloud based solution means on demand delivery of computing resources across the Internet. In case your business is online, the cloud computing platforms are the best possible way to go around it.

Cloud Computing offers benefits for both the business and the end user. To access cloud services we have various cloud service providers. The reason cloud services are better because they are more scalable. You can pay as per your needs, thus no overhead charges.

It is better to get rid of traditional hosting services and opt for cloud services, since in the long run they prove to be much profitable.

· Security Technologies

Gone are the days when we used a register to store data of clients. This is the era of Internet. We can easily store all our data on the the cloud because it is very convenient and easy to share.

But, these features come at the expense of risking our data to various attacks which can lead to exploitation of our data which further leads to an impact on the business. It is better to opt for Security technologies which offer a variety of options to secure data from unwanted attacks.

In this era you cannot possibly run a business without data, hence it is better to secure your data to make sure the integrity remains intact.

· Smart Payments

Cash on Delivery is an option available yet not used by a lot of people. I personally would not opt for it. Smart payment is basically paying the amount for a product or a service via the Internet.

A person won’t have Cash readily available with him all the time, but his bank has the amount you need to make a deal with him. Lack of the smart payment system can be the reason you miss a deal and deliver a loss to your business.

Integration of Smart Payment systems is not a very complex process. A few steps and you are good to go, thus making your business more user friendly to the modern world.

· Big Data Processing Tools

A large business has huge amounts of data which needs to be processed and filtered to sort out the relevant data. Such huge amount of data is known as big data and it cannot be processed using traditional methods.

To process such huge amounts of data one needs Big Data Processing Tools. There are a number of Big Data Processing Tools in the market such as Hadoop which helps in storing and processing large amounts of data.

Thus using Big Data Processing Tools will help a business to grow exponentially well since the data will be much more easy to access and well processed.

Also Read: Enter The New Era of Business Growth With Blue Prism RPA

· Social Media

What good is an amazing business if people do not know about it. This is the part where marketing plays an important role for a company’s growth. Word of mouth is by no doubt the greatest way to gain new and loyal customers but to increase it demographically you need Social Media.

Social Media can include YouTube, Email, Facebook, Instagram etc. If you don’t have any clue on how to use it, dig some information today. The advertising campaigns on these platforms are relatively cheaper and easy to handle. Also these platforms provide a wide range of diversified potential clients which you can advertise your product too.

Social Media is proving to be the best way to advertise your product or services. Make sure to make the best use of it by starting today. Although, it will take some time to learn, but overall it is a piece of cake if you know who your customers are, what they need and the competitors!

Final Words

Growing a business and sustaining the growth can be excruciating. The successful businesses were not built in a day and not just with a single blow of effort. It took enormous efforts and struggle and it will still demand a huge chunk of you to grow a business. But technology has proved to be a boon by providing us with so many tools to make our struggle a bit easier and give us a boost to stay ahead of others. The various tools we talked about are being used by successful businesses to stay ahead of their competition and keep on growing and sustaining the growth.

Make sure to use some or all of the tools to make your business a successful one. Learn from the technologies used by successful business and integrate them in your current business model. Don’t know how to do that, Ask Webuters.

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Webuters Technologies

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