What is a Salesforce Connector? Know The 5 Best Salesforce Connectors

Webuters Technologies
6 min readSep 22, 2022

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Over the past few years, Salesforce has grown as a robust CRM platform for enterprises. It emerged as a successful cloud to support business teams. The platform Salesforce or Customer 360, as it is often called, allows companies to connect with their different business. Salesforce connector platform provides a 360-degree view of the customer and enables them to connect with new products. These products are regarded as connectors to access seamless systems between two businesses. This blog will cover the essential points related to Salesforce connectors that allow organizations to surge their digital transformation.

Salesforce connectors

Understanding Salesforce Connectors

A connector connects multiple Salesforce organizations across the country. Connector in the Salesforce allows working as two or more standalone system that is used to communicate with each other. Here the communication is used for sending or receiving data or by triggering certain processes in one or both. Salesforce core platform works with multiple products including sales and service cloud. Salesforce connector marketing cloud services are built outside the Salesforce platform and require a bidirectional connector to allow data to sync.

How does Salesforce connect work?

The connectors of the Salesforce work as features called external objects which add as custom objects to the Salesforce. It expects Data to live in another system however Salesforce defines an external object in the same interface as the custom object. This definition includes the external connection to the object data where it is stored. To access this external object service for connecting using several authentication settings data connectors for Salesforce is one of the prominent options for business. Once you have defined and connected an external object Salesforce renders the object into context. Here the data can be used as an external object with the Salesforce API.

Benefits of Salesforce Connect

Change for connecting allow you to achieve more external sources by integrating data like never before.

· Write and read from anywhere

The connector of Salesforce allows you to create, write, update and delete the record of external sources in real-time.

· Custom adapter for any Web API

Developers can connect Salesforce Do any Web API.

· Slack connector

Being the most prominent part of the Salesforce family to ensure the core platform, it acts as a tight integration. When it comes to large scale-organizations it binds the work together to work with a better interface.

Google workspace integrates with Salesforce

You can improve the working of your team and productivity by synchronizing Salesforce integration with Google workspace. While there are few options to integrate your Google workspace with Salesforce, including native integration and third-party API helps to sing these two platforms. Integration of Salesforce with Gmail can easily import your account, data, and contact to your calendar and email. You can also update these records without switching back to both applications. It allows a Google Drive integration that attaches your Drive and documents related to the Salesforce record and processes it. You can also connect Google sheets using directional capabilities to manage your CRM data. It works with the team for your Google workspace and this integration goes with this past form to create a personal email address.

Calendly

Calendly’s scheduling says that it’s perfect for all busy professionals. This Salesforce connector is the future of meeting planning to create your basic differences of availability. It works everything for you and no more back-and-forth emails are finding to meet. Once you have sent your availability you can easily share the link with anyone with whom you want to set up meetings. It can include clients, co-workers, or even your family and friends. You can also add an embed on your website for easy scheduling. The major benefit of why people use it is for automatically scheduling all the meetings without any conflicts with the calendar and sending reminders or re-scheduling conflict-free meetings.

· It can be used with the Salesforce to build new leads and events

· See upcoming events in Calendly from the Salesforce

· Tracking any canceled or reschedule Event

· Reporting of any activity inside the Salesforce.

It works wonders with Salesforce connector marketing cloud integration after completing the transparency and control of both applications. With a huge number of organizations, it has been a successive partner with great Enterprises.

HubSpot

Providing top-notch training for new customers HubSpot is a place to learn everything. With an unlimited amount of training and other skills, it has stood as a joint in the CRM industry. HubSpot has gone above and beyond to make this platform dynamic. HubSpot as Salesforce integration works with reliable and robust integration marketing assets tool with a database of CRM. With this solution, you can easily pass data between the hotspot and the Salesforce and manage it by distributing it within the process. It can be shared and distributed easily between sales representatives and marketing teams. Both applications work bidirectionally to ensure that any change that has been made in the system will get automatically synced with the other in real-time integration. Apart from this you can also send and lead data with a single customer who can read email submit a form and much more. With this integration, it will be able to send leads from HubSpot to Salesforce which can directly enable to sales team right price their effort. This integration has evolved into one of the most valuable data for the sales team to make them make more sales.

Slack connector

Being the most integrated part of the Salesforce family, Slack had very tight integration with the Salesforce platform. While using the slack connector not only does Salesforce get to date but the information sharing through instant messaging goes with the Salesforce. Have you ever thought about What is a Salesforce Connector? Generally, as mentioned already above it access as a great integration tool. It also allows users to receive timely alerts without even going into the platform. As a value- bonus slack connector able to work with sharing a message on a channel. Having a positive impact on cross-team collaboration it works great while counting on large accounts with complex opportunities.

Pardot connector

Data connector makes possible Salesforce data through API with the sink system between the system within every 2 to 4 minutes. It can run and monitor all the generation and prospect activity in one place. With Salesforce connector marketing cloud’s capabilities and features make it possible for different third-party tools depending on the marketing strategy. It is also unable to have visibility in a single place and this connector is the way to in the great third-party tools with Pardot or software. By setting this connector, you can draw information about the prospect that is using the activity. Pardot connector is ensured to save your time and make sure the profile is completed. It made it possible to align lead generation and activities on third-party platforms like Google ads. Pardot connectors make the task easier than having to do it manually to match up with the lead generation sources with closed sales.

Summing up

Organizations always look up to cutting down their manual tasks. Using smart-driven integration and pre-built connectors you will able be to sync data between Salesforce and external services. these powerful integrations that we have outlined above make most of the marketing campaigns create more unified buyer experiences. Captivate with numerous benefits these integrated Salesforce connector platforms complete every task in the shortest amount of time. With the additional feature of managing time effectively, these small changes can significantly boost the level of productivity. Use these integrated apps with CRM of Salesforce to attain predefined goals and save your time efficiently.

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